Continuing This Month
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Presenting Your Work to the Fine Art Community:
with Mary Virginia Swanson
Saturday, October 6, 1 - 5 p.m.
Fee: $60 MCP members, $75 non-members, $55 for students with valid full-time ID
+fee includes copy of Swanson's book, The Business of Photography: Principles and Practices (2007)
Class Limit: 75
Location: MCP gallery
To sign-up contact Beth Ledner at MVS, beth@mvswanson.com or call her at 520.742.6311
Description
In this seminar, marketing expert Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to gallery and museum professionals. She will discuss the value of the national and international juried exhibitions, as well as portfolio review events such as FotoFest, Review Sante Fe, PhotoLucida, and key European festivals, as realistic avenues to industry professionals. Important gallery trade show such as AIPAID, Photo LA, and Photo Miami will be discussed from the perspective of helping artists determine which dealers will be most appropriate for their work.
Effective self-promotion materials will be shared with participants, as well as insights into conducting research toward compiling an effective mailing list. Professional practices necessary to successfully present your work will be discussed, as well as "talking points" when given the opportunity to sign with a gallery for representation.
Each participant will receive a copy of Ms. Swanson's book, The Business of Photography: Principles and Practices (2007) as the seminar workbook.
Bio
Mary Virginia Swanson makes it her goal to help photographers find the strengths in their work and identify appreciative audiences for their prints, exhibitions, editorial and licensing placement. Swanson has a diverse professional background, having coordinated educational, publication, and exhibition programs for a wide range of institutions and businesses in our field and is considered an expert in the area of marketing and licensing fine art.
Swanson is a sought-after Portfolio Reviewer at events such as Review Sante Fe, FotoFest, and PhotoLucida. Her seminars and lectures on the subjects of marketing opportunities and awareness have proven to aid photographers in moving their careers to the next level. Swanson currently works individually with photographers as a marketing consultant and also consults with business and agencies in the industry to aid in their awareness of contemporary photography.
Swanson contributes articles to many print and online publications, including PND and PDNEDU, Digital Journalist, Nueve Luz, The Education of a Photographer, and teachingphoto.com, among others in the U.S. and abroad. She serves on the Board of Directors of the Santa Fe Center for Photography (SFCP) and the ASMP Foundation, and aids numerous other organizations in an advisory capacity.
Swanson maintains a blog about marketing at www.marketingphotos.wordpress.com. She is the author of her self-published book, The Business of Photography: Principles and Practices (2007), available at the MCP Store.
web links
www.maryvswanson.com
